VISION & EXECUTION
Founded in 2009, VITACON is a Brazilian real estate developer and construction firm headquartered in São Paulo and focused on the ultraluxury market. It develops exclusive and differentiated compact apartments with contemporary architecture and design, smart spaces and premium locations.
It provides innovative solutions for a modern lifestyle.
Consistent results and considerable growth in recent years.
Proven operational experience: since 2009, VITACON has launched approximately R$ 2 billion in GSV; it currently has a land bank of approximately R$ 2.5 billion and around 200 employees.
Smart and sustainable growth strategy for superior performance in real estate.
It has reinforced its market position with the acquisition of Sampa Housing, an online residential lease platform for short and medium-term seasons.
REASONS FOR SUCCESS
Managed internally by a high quality, extensively trained team.
Integrated in all the stages of the construction cycle.
Experienced management team with a long track record in the segment.
Financial management team aligned in the long term (Real Estate Development Cycle)
HISTORY AND MANIFESTO
HISTORY: Vitacon was born from a dream. Alexandre Lafer Frankel, his siblings and father wanted to create a real estate company capable of reinventing the city and the lives of its residents, promoting mobility and increasing quality of life.
THE COMMITMENT: To improve day-to-day activities
VITACON takes on everyday commitments, which promote a new way of experiencing the city. The company has launched a car-free movement in São Paulo, supported the city’s first parklets and renovated its squares, and offers services to cyclists. It believes in enhancing the value of the neighborhood in which it operates, with an innovative design and urban solutions.
WHY WE ARE DIFFERENT
Projects developed in the city of São Paulo, focusing on prime districts, with a monthly income above 15 minimum salaries. Considerable mobility anywhere in the city of São Paulo.
It develops projects with contemporary architecture and a prestigious design. The use of leading-edge technology and the provision of various services such as housekeeping, laundry, car rental and equipped fitness centers.
Involved both in the development and in the construction of projects. Internal and external processes that ensure control of all project stages, mitigating risks and allowing a faster decision-making process.
Meritocracy: individual goals for all levels and positions. Relevant long-term incentives for key employees. Innovative culture focused on mobility, design and simplicity.
IS A GLOBAL CITY
It is the most influential city in Latin America, considered the 14th most globalized city in the world.
2nd city in the Americas
with the highest number of multinationals,
second only to New York City.
Alone it represents
15% of the Brazilian GDP.
It has 17 of the 20
largest Brazilian banks.
It contains 63% of the international groups
installed in Brazil.
Site of 38% of the 100 largest
Click here for more information about he projects launched by VITACON.
THE MARKET: TARGET DISTRICTS
This district contains offices and headquarters of various companies, from multinationals to small businesses. The region is home to two concert halls, two shopping malls (JK Iguatemi and Vila Olimpia), nightclubs, sophisticated restaurants and famous bars.
It is the new commercial center of São Paulo, concentrating investment banks and banking services. It is a neighboring district of Vila Olimpia and offers a wide variety of fine restaurants and entertainment options. It is the region where the most luxurious apartments have been launched.
There are libraries, hospitals, cultural centers, theaters, museums, movie theaters, two parks (Ibirapuera Park and Aclimação Park) and two shopping malls within a 5 km radius. The district contains several schools and colleges, thus sporting a strong presence of young people. Access to the region is facilitated by several public transport options, and the subway is the main one.
Jardins is located in the southern part of São Paulo and is known for its sophistication and elegance. It groups essentially residential streets with others lined with stores and cafes. The region also has a considerable range of restaurants, bars and luxury hotels.
Confira os serviços que os nossos clientes têm à disposição para deixar o seu dia a dia muito mais prático.
Contributing to urban mobility is the Vitacon commitment: caring for the surroundings with projects that will improve life in the city of São Paulo.
The book "Como vive rem São Paulo sem carro” (How to Live in São Paulo without a Car), was launched in July 2012 with idealization and sponsorship of Vitacon. The goal was to help promote a new culture of mobility in the city, depicting the example of several residents of São Paulo who relinquished use of the car as a means of daily transportation. The book included examples of people who dedicate their time to reinventing locomotion in Brazil’s largest city.
A service specialized in managing long-stay sophisticated apartments for business travelers, working with VITACON’s innovative standard of quality. It currently meets the needs of foreign professionals.
As our goal is to go beyond housing and to offer hospitality, we offer services and facilities designed to bring our guests together and to guarantee the best experiences, offering them the opportunity to meet new people.
“What enchants me is the simplicity: you can simply take youe bike and a few minutes you're at your place of work.”
owner of a VN Ferreira Lobo.
"I found the design to be very innovative. It's practically a club inside the building."
owner of a VN Gomes de Carvalho.
"Has a great view. The lounge, a swimming pool and gym are awesome!"
Elaine Cristina Pagani,
owner of a Vox Vila Olímpia.
REINVENTING THE CITY AND THE MARKET, VITACON BRINGS EXCELLENT INVESTMENT OPPORTUNITIES
Founded in 2009, Vitacon had launched 32 residential, commercial and mixed-use properties by the end of 2014. The success of the Vitacon model is evidenced by the strong appreciation of assets: an increase of 65% to 100% between the launch date and the delivery of the keys.
"Our results stem from our basic principles: mobility, practicality, design and compression of spaces in the most prestigious and sought-after areas of São Paulo",
declares Alexandre Lafer Frankel, CEO of Vitacon.
VITACON IS THE HIGHLIGHT IN THE REPORT OF THE GLOBAL CONSULTING FIRM TRENDWATCHING
In a report released in the last week of February, the esteemed international trend monitoring company TrendWatching mentioned Vitacon as a reference in mobility in the Americas. According to the survey, consumers from the region are already giving up conventional means of transport such as the car, and adopting more sustainable alternatives, such as bicycles. Trendwatching indicates Vitacon as a role model for the construction industry in Brazil. According to the publication, the car-sharing services and bikes available at Vitacon properties represent state-of-the-art in terms of mobility in the region.
"More and more consumers are realizing that the 'dream' of , the car has become the 'nightmare' of the car,"
Says TrendWatching, in an article totally aligned to the Vitacon philosophy.
The full survey can be accessed via the link: Here
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